The role of chats and social networks in customer loyalty: A look at ARGO

The role of chats and social networks in customer loyalty: A look at ARGO

In the digital era, chats and social networks are indispensable tools for strengthening customer loyalty. They allow companies to build a direct and personal relationship with their customers, better understand their needs and offer tailored solutions. In this article, we will look at how ARGO, a platform that can also be used to implement social networking systems, can help companies build vibrant online communities and strengthen customer loyalty.

ARGO: Social networks for businesses
ARGO is a platform that provides the building blocks for social networking systems. With ARGO, all functions known from social networks can be mapped in a scalable way, including user profiles, comments, chats and ratings. Whether web shop, finance app or HR application - with ARGO, web apps become social.

The advantages of social networks for customer loyalty

  1. Community building

    Smaller independent online communities have a special feature: the relationship of the members to a certain topic, a company or market is stronger and more stable. Those who manage to build up their own online community have a strong asset that can be successively expanded and also monetised.

  2. Professional community management

    To maintain user response and participation, professional management of the community is essential. ARGO offers flexible and modular administration processes as well as associated automations. Roles and rights management, bad word filters, password reset functions, reports or ticket systems are just a few examples that make communities scalable and secure.

  3. Recurring users

    Through members' areas, companies can gather knowledge, advice and inspiration from their customers. It is important to define the target group precisely in advance. COSBOO helps companies with its experience both technically and in an advisory capacity to build a community that can be perfectly integrated into their digital business.

Summary
Chats and social networks can play a crucial role in customer engagement. They allow companies to build a direct and personal connection with their customers and better understand target groups and their needs. With ARGO, companies can build vibrant online communities that strengthen customer loyalty and drive the business forward. If you are interested in how ARGO can help your business, schedule a consultation. Our experts are ready to answer your questions and show you how we build social networks with ARGO.

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Our experience & applications


ARGO Backend

ARGO - powered by COSBOO is a backend infrastructure with REST API that provides processes, content and access logics for apps, websites and other data-driven projects.

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e-Gehalt / DMS

Deliver digital payslips and other HR documents electronically. You continue to create the payslips in your HR system. e-Gehalt delivers the payslips digitally to your employees.

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E-Commerce

We use ARGO in our shops in such a way that digital products, features, media and subscriptions can be sold successfully. The basis is so flexible that even unusual applications with special features can be implemented.

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Chats & social network systems

With ARGO we build individual and secure chats for online portals, web applications and web shops. We also implement individual social network systems with blogging, comment functions, P2P communication, user ratings and the like.

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Matching

Digitally map matching processes for different business cases. With matching portals from COSBOO, you digitise your business model when it comes to matching products, goods or services. Flexible access rules and matching processes make it possible to digitally map even complex business cases.

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Fintec / Finance

We are familiar with digital payments, coins, investment processes, lending and much more. In the past, we have advised several start-ups in the field of finane and successfully supported them in their product development.

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